Our Story
Handcrafted Wooden Toys with Love and Tradition
About Us
We are a small family-owned company based in Serbia, in the picturesque town of Prijepolje. Nestled at the crossroads of three countries—Serbia, Bosnia and Herzegovina, and Montenegro—our town is enriched by a blend of diverse cultures, traditions, and histories. This unique location, combined with the breathtaking hilly and mountainous landscapes that surround us, inspires every piece we create.
A Family-Run Business with a Heart
When we say we are a family company, we truly mean it. Our entire team consists of people who are deeply connected—not just through work, but through family ties. Among our employees, you will find husbands and wives, brothers, cousins, and close family friends. This strong bond is our greatest strength, creating a warm and supportive work environment where collaboration and creativity flourish.
Unlike large-scale corporations, where production often feels impersonal, our workshop is filled with laughter, teamwork, and shared passion. Every toy we craft carries the spirit of tradition, family values, and a love for children.
Our Journey – From Manufacturer to a Brand of Our Own
Our journey in the wooden toy industry began more than seven years ago. During this time, we worked behind the scenes, manufacturing toys for various well-known brands. However, we always dreamed of creating our own brand—one that reflects our vision, creativity, and dedication to quality craftsmanship.
Now, for the first time, we are producing under our own name, allowing us to showcase our unique designs and commitment to sustainability. Every toy we make tells a story—a story of tradition, innovation, and the belief that childhood should be filled with creativity and joy.
Handmade toys
Why Wooden Toys?
In today’s world, where plastic dominates the toy industry, we have chosen to focus on wooden toys for several reasons:
Sustainability & Eco-Friendliness – Wood is a natural, biodegradable, and renewable material. By using responsibly sourced wood, we contribute to a healthier planet and reduce plastic waste.
Durability – Unlike plastic toys that break easily, wooden toys are sturdy and long-lasting, making them perfect for passing down from generation to generation.
Encouraging Creativity & Imagination – Our toys are designed to inspire open-ended play, helping children develop problem-solving skills, creativity, and fine motor skills.
Safety – We use non-toxic paints and finishes, ensuring that our toys are safe for children of all ages.
Durability – Unlike plastic toys that break easily, wooden toys are sturdy and long-lasting, making them perfect for passing down from generation to generation.
Encouraging Creativity & Imagination – Our toys are designed to inspire open-ended play, helping children develop problem-solving skills, creativity, and fine motor skills.
Safety – We use non-toxic paints and finishes, ensuring that our toys are safe for children of all ages.
Our Workshop – Where Magic Happens
Our production facility spans over 400 square meters, equipped with modern machines that help us craft toys with precision. However, despite the technology we use, our process remains deeply rooted in craftsmanship. Every toy goes through multiple stages of creation:
Design & Planning – Our creative team brainstorms ideas and sketches new toy concepts, ensuring that each design is both fun and educational.
Wood Selection & Cutting – We carefully choose high-quality wood that is safe and durable. The wood is then cut into precise shapes using specialized machines.
Hand Finishing & Sanding – Unlike mass-produced toys, our pieces are hand-sanded to ensure smooth edges and a flawless finish.
Painting & Detailing – Using eco-friendly, non-toxic paints, we bring our toys to life with vibrant colors and intricate details.
Quality Control & Packaging – Every toy undergoes a strict quality control process before being carefully packaged and prepared for shipping.
Wood Selection & Cutting – We carefully choose high-quality wood that is safe and durable. The wood is then cut into precise shapes using specialized machines.
Hand Finishing & Sanding – Unlike mass-produced toys, our pieces are hand-sanded to ensure smooth edges and a flawless finish.
Painting & Detailing – Using eco-friendly, non-toxic paints, we bring our toys to life with vibrant colors and intricate details.
Quality Control & Packaging – Every toy undergoes a strict quality control process before being carefully packaged and prepared for shipping.
Join Us on Our Journey
We invite you to be part of our story. Whether you’re a parent looking for high-quality toys for your child, an educator seeking engaging learning tools, or a retailer interested in partnering with us, we welcome you with open arms.
Every toy we create is made with love, passion, and a commitment to quality. We are not just selling toys—we are building memories, fostering creativity, and making childhood magical. Thank you for supporting handcrafted, sustainable, and family-made wooden toys. Your trust and appreciation inspire us to keep creating and innovating.
For more information or inquiries, feel free to contact us anytime. We look forward to bringing joy to your little ones!
Every toy we create is made with love, passion, and a commitment to quality. We are not just selling toys—we are building memories, fostering creativity, and making childhood magical. Thank you for supporting handcrafted, sustainable, and family-made wooden toys. Your trust and appreciation inspire us to keep creating and innovating.
For more information or inquiries, feel free to contact us anytime. We look forward to bringing joy to your little ones!
